15. How 'pearl and Dean ' categorises their Audience

 

Pearl & Dean is primarily known as a British cinema advertising company. It was founded in 1953 by brothers Ernie and Charles Pearl, and Bob Dean.

 

The picture above shows us how they categorise their audience

 

First of all The age of people interested in Arthouse and GAP as you can see in the table people most interested are people 35+ as it says 48% of poeple seem to be interested the same is for gap the majority of poeople interested are people a5 years and older.

 

Secondly the categorisation of class but as you can see on the graph ABC1 gets most of the majority of atention for both Arthouse and Gap.

 

Lastly its gender this is the most balanced out of all categories as both males and females prefer 50/50 of both arthouse and GAP.